Case Studies

Transforming Abri’s Property Services Hiring Process

Partnering for Success: How Moxie Transformed Abri’s Property Services Hiring Process

Abri, one of the leading housing providers in England, delivers vital property services across multiple regions. With a portfolio of over 50,000 properties to manage, maintaining a highly skilled workforce is essential to the success of their operations. However, they were facing a significant recruitment challenge that was affecting their productivity and performance. So they turned to Moxie for support.

The Recruitment Roadblocks

When Abri approached Moxie, they urgently needed Qualified Surveyors, but despite numerous efforts, kept coming up against the same roadblocks.

Here’s what was slowing them down:

  1. Recruitment Struggles Across Regions: Abri had an urgent need for qualified Trades People and Building Surveyors to fill critical roles across multiple areas, but their current recruitment partners were struggling to find candidates who met their specific skill requirements, particularly those with experience with housing associations.

    John Watts, Associate Director of Homecare at Abri, said:

    “We were struggling to get quality screened candidates and were particularly struggling across the regions to find Qualified Building Surveyors and multi-skilled operatives.”

  2. Unqualified CV’s: Generalist recruiters were bombarding them with CVs, yet the applicants didn’t possess the necessary qualifications or experience. This was due to time not being spent to fully understand Abri’s requirements and brief. Not only was this frustrating, but it let to valuable time being wasted reviewing unsuitable applicants, further delaying the hiring process.
  3. Inefficient Processes: Abri’s team were spending valuable time screening and rejecting unsuitable candidates. This inefficiency took time away from their core business operations and put additional strain on the team.
“The standard of application and the quality of the applicants was unfortunately very poor, even when partnering with other agencies. This resulted in wasting months’ worth of time due to travel and information on CVs proving untrue.”
Andy Walker – Managing Surveyor

The Downside of Generalist Recruiters

One of the main issues Abri encountered with their current recruitment was the inefficiency of working with generalist recruitment agencies. Recruiters were sending high volumes of unqualified CVs, meaning the candidates often didn’t align with Abri's specific needs.

Housing Development

The Moxie Approach

In contrast, Moxie took a specialist approach that immediately set us apart.

We understood that to resolve these problems, it wasn’t just about providing more CVs - it was about taking the time to understand Abri’s exact needs and ensuring that each candidate was a good fit both technically and culturally.

Brett Healey, Moxie’s Property Talent Partner, worked closely with John Watts and Abri’s hiring managers throughout the recruitment process to ensure that we had a detailed understanding of the team dynamics, the skills needed for the roles, and how the right candidates would align with Abri’s values.

It was this consistent and professional communication that was key to aligning our efforts with Abri’s vision, allowing us to exceed their expectations and directly address their challenges.

By leveraging Moxie’s bespoke Talent Insights platform, extensive national network, and specialised talent pool within property services, we developed a tailored recruitment campaign to target hard-to-reach candidates with the ideal mix of skills, sector experience, and values.

Delivering Real Results

Working with Moxie made a noticeable impact on Abri’s recruitment process:

  • 91% Success Rate: Of the 11 candidates put forward and interviewed, 10 were successfully placed in suitable roles.
“Your honesty, sincerity, and ability to understand our requirements made all the difference. You listened to our challenges and found excellent candidates who truly fit our team.”
John Watts, Associate Director of Homecare at Abri
Moxie Rocks

Why Moxie Stood Out

What really set Moxie apart from other recruiters was our commitment to open and honest communication. From the start, we made it clear that we were about delivering quality, not volume. We didn’t sugar coat the market situation - finding the right Surveyors would take time, particularly in a competitive field - but we were committed to getting it right.

Unlike some agencies that over-promise, we were transparent about potential challenges and realistic timelines. This approach avoided the frustration of false expectations and helped Abri stay informed and prepared throughout the process.

"What stood out was your honesty and clear communication. You really listened to our needs and were upfront about the challenges, which kept us truly informed and helped manage our expectations."

John Watts, Associate Director of Homecare at Abri

Building a Strong Partnership

The collaboration between Moxie and Abri was built on trust, transparency, and a deep understanding of their unique needs. We didn’t just fill vacancies, we found candidates who aligned with Abri’s values and long-term goals. Our focus on clear, honest communication and commitment to delivering top-tier talent made all the difference, leading to a 91% success rate and a more efficient recruitment process.

By choosing Moxie, Abri gained a partner that truly understood their needs and delivered results in a challenging market.

Brett Healy reflected on the partnership:

“What I’ve enjoyed most about working with John and the wider Homecare teams is their collaboration and commitment throughout the recruitment process. The time they spent outlining the crux of each role enhanced their performance and productivity. Without this level of commitment from both sides, our partnership - built on trust, openness, and transparency - could easily have fallen into the transactional trap of recruitment, which is not the way we work at Moxie. I’ve had a fantastic time working with John (but please don’t tell him) and look forward to supporting the team’s growth in the coming years!”

Are you looking to replicate this success with your next vacancy?

Let’s discuss how Moxie can help!

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