Connecting the dots between an employer brand and attracting and keeping the most suitable talent.
Just search for tips on creating an employer brand and you’ll be inundated with articles, how to guides and checklists. But very rarely do they focus on the subtle and not-so-subtle differences the housing sector and HR/recruitment teams face.
Because, let’s face it - there are many challenges and opportunities when it comes to managing a recruitment campaign for a housing organisation.
Let’s set the scene to demonstrate.
Hands up if any of the following sound familiar to you:
🙋 You operate in a market with a fairly similar offering to other organisations… you need to find a way to make your organisation stand out to candidates.
🙋 You can sometimes find it difficult presenting why your organisation is great, especially against larger housing associations (particularly in Bristol and Gloucester) and private sector salaries and benefits.
🙋 And you see the value in investing in employer branding but you just can’t find the budget and/or time to dig deep and implement real change.
(We see you raising your hand!)
Chances are, you may have experienced or are currently experiencing some of those challenges. We’re here to share with you some employer branding ideas for the housing sector that’ll help you to stop thinking about employer branding and begin to act upon it.